New York Times Media and Advertising News features breaking media and advertising industry news, commentary and analysis.

Advertising media selection is the process of choosing the most cost-effective media to achieve the necessary coverage, and number of exposures, among the target audience.

InterMedia's mission is simple: Do all we can to help our clients succeed! We start by thinking INSIDE the proverbial BOX. Sure, we think outside the box too, but so many millions ...

The government is launching a £275m marketing campaign to tackle the obesity crisis with a TV ad that aims to kick start a 'lifestyle revolution

Time management is paramount to a successful business and AMA frees up your time. Our number one priority is to get customers through your doors.

TV Movies Migrate to Cable. The made-for-TV movie, all but gone from the major networks, is being reinvented on cable. In the mid-1970s, there were six weekly movies on the three ...

Media Principles are providers of dynamic, targeted direct response advertising, for online, broadcast and printed media.

Some well known companies in the infomercial business are Script to Screen, Hawthorne Direct, International Shopping Network and Guthy-Renker. Newer media and advertising ...

OUR GOAL To connect people to your retail store by using weekly branded value and create a repetitive shopping behavior at a lower price than ever before.

Position your message in front of prominent local industry-specific readers and reach top decision makers. Each magazine gives you the advantage to promote directly to your local ...